Is Controversy Helping Bill O’Reilly?

By Brian Flood Comment

Bill O’Reilly has been putting up monster numbers since being accused of exaggerating his experience as a reporter decades ago. “The O’Reilly Factor” averaged 705K viewers in the key A25-54 demo Wednesday night, easily his best demo performance of 2015. The last time the “Factor” had more viewers among the demo was during the Ferguson riots in November.

Wednesday’s show didn’t feature any huge guests and didn’t address the Mother Jones report, David Corn, or other follow-up reporting on his… reporting. O’Reilly was up +62% in the demo vs. same day last year – and up +24% same day last week.