Fox Business Has its First Morning Demo Win Since Imus Departure

By Brian Flood 

Fox Business scored its first win in the A25-54 demo in the 6-9 a.m. ET timeslot since the departure of Imus in the morning. FBN’s Mornings with Maria, with Sandra Smith in for Maria Bartiromo, brought in 25,000 total viewers in the A25-54 demo beating out CNBC’s Squawk Box, which averaged 24,000 demo viewers. CNBC still won in total viewers with 132,000 vs. FBN’s 60,000.

Several FBN stars talked about last week’s market craziness. Countdown to the Closing Bell anchor Liz Claman wrote a feature in Town & Country to discuss what it’s like being on-air when the stock market goes berserk:

I usually do my “Countdown to the Closing Bell” 3pET show at Fox Business’ midtown studios but when there’s major breaking news—the financial crisis, the Lehman Bros. failure, the recent technical NYSE glitch that cause mayhem in the markets— I head to the NYSE.


The Intelligence Report’s Trish Regan wrote about the turmoil in the stock markets for LinkedIn. She blames China but says the U.S. isn’t powerless:

China overtook the U.S. as the largest economy in the world in late 2014.  As such, when China declines, the world declines.  Demand for commodities suffers and countries and companies that manufacture these commodities suffer.

We need to insulate ourselves better from the volatility.  Because we’re part of global marketplace, it’s not possible to fully separate ourselves from economic challenges abroad, but, nonetheless, there are policies we can pursue to help us maintain an economic edge.

In the short term, we can do just fine without China – and that, should give us the edge we need to play economic hardball.

FBN senior Washington correspondent Peter Barnes gave this take on last week’s crazy stock fluctuations to the Sunshine State News.

Some of it is a reaction to slowing growth in China and some of it is reaction to the expectation that the Federal Reserve is close to starting to raise interest rates for the first time since the financial crisis. It is a one-two punch that has got investors nervous.