Imus Slur: P&G Pulls Ads From Daytime

By Brian 

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Miralus Healthcare, the makers of HeadOn, have “asked MSNBC to remove their advertising from the television simulcast of Mr. Imus’s radio program and run their commercials elsewhere.” HeadOn!

Procter & Gamble’s pull out, reported yesterday, “went a step further,” the NYT reports. “It said that, for now, it had withdrawn all its advertising from MSNBC’s daytime schedule — a potential loss of more than $560,000 on an annual basis for the Imus simulcast alone, according to figures from Nielsen Media Research.”

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