Imus Slur: P&G Pulls Ads From Daytime

By Brian 

Miralus Healthcare, the makers of HeadOn, have “asked MSNBC to remove their advertising from the television simulcast of Mr. Imus’s radio program and run their commercials elsewhere.” HeadOn!

Procter & Gamble’s pull out, reported yesterday, “went a step further,” the NYT reports. “It said that, for now, it had withdrawn all its advertising from MSNBC’s daytime schedule — a potential loss of more than $560,000 on an annual basis for the Imus simulcast alone, according to figures from Nielsen Media Research.”

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