Imus Slur: MSNBC’s Options

By Brian 

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In the first quarter of 2007, MSNBC’s simulcast of Imus in the Morning averaged 361,000 total viewers. “That’s the best competitive position it has ever achieved against CNN,” the AP notes.

If MSNBC were to decide against showing Imus, it would need to quickly come up with an alternative, which would almost certainly be more expensive.

An e-mailer thinks “MSNBC screwed up by not using this as an opportunity to try out Imus replacements — I mean, he’s really old and not going to last forever. Why not look for other things to replace him with on a trial basis and ‘suspend’ him for a few weeks?”

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