How’s the FHOT Doing?

By Chris Ariens 

A TVNewser reader asks, “how’s the 4th hour of the TODAY program doing in the ratings?”

Well, since you asked. Since it launched the fourth hour of Today has been hovering around two million viewers a day. In its first week last September, FHOT averaged 1.9M viewers; last week the show averaged 2.12 million.

NBC says the program has had three consecutive weeks of Total Viewer growth. Week-to-week, the hour was up double digits in W18-49 (+13%). FHOT airs at either 10am or 11am in 90% of the markets in which it airs.