HLN: Only Cabler “To Post Significant Audience Growth Versus A Year Ago”

By Brian 

Most of CNN’s ratings press release focuses on the rising ratings of CNN Headline News. HLN “continues to be the only cable news network to post significant audience growth versus a year ago,” the headline says.

Between Q2 2004 and Q2 2005, HLN increased its total viewership by 19% in total day Monday through Sunday (and increased its 25-54 demo viewers by 24%).

In primetime, HLN increased 82%, from 208,000 viewers to 378,000. (That’s seven days a week; if you look solely at weekday stats, HLN was up 91% in P2+ and 76% in the demo.)

Nancy Grace is up 183% in P2+ and 151% in the 25-54 demo versus Q2 2004. Prime News Tonight at 9pm is up 36% and 24% respectively. The 7pm broadcast of Showbiz Tonight hasn’t performed well, but the 11pm rebroadcast is up 54% in total viewers and 61% in the 25-54 demo.