GMA Weekend: Not Your Typical “Morning Show Formula”

By SteveK 

How do you juggle EPing a weekend morning show with being a husband and father?

TVNewser’s Alissa Krinsky interviewed Good Morning America Weekend Executive Producer Andrew Morse for the mediabistro.com feature “So What Do You Do?

Morse discusses how he manages a small-staffed show, his foreign affairs experience and his involvement with the ABC/Facebook partnership. Morse also touches on what differentiates weekend GMA from the weekday version:

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“I think the way that we’re different is that we’re able to build on the strengths of our anchors. We’re also able to take more chances, because there are fewer eyeballs on our broadcasts. I think that gives us the ability to reach out, to be a little bit different, to be a little more off-the-wall, a little quirkier, to move beyond your typical, morning show formula.”

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