‘GMA’ Takes Crown Among Self-Promoting Network Morning Shows

By Mark Joyella 

Ah, synergy.

It’s as much a part of network morning shows as the ubiquitous coffee mugs. But which show does more corporate promotion? The Hollywood Reporter did an unscientific study–watching all three 7-9 a.m. broadcasts from March 9th through the 13th. THR clocked the amount of time each show devoted to “programs and personalities of that network or its sister properties.”

And sorry, “Today,” you came in last. THR found ABC’s “Good Morning America” (with “The Bachelor” and “Cinderella”) was far and away the winner at synergy, with 36:30.

“CBS This Morning” (with 6 minutes alone on “CSI: Cyber”) was second, with 26:12, and “Today” brought up the rear with a mere 21:45.