Getting On NBC’s Radar Screen

By Brian 

Marketwatch’s Jon Friedman describes how Tom Costello “made it” as an NBC News correspondent…

In 2003 Costello, then at CNBC, was at a charity dinner in Manhattan when he crossed paths with Brian Williams.

  When Costello arrived at his assigned table, he noticed that the name tag of Williams had been placed a few seats away from his. With the slickness of James Bond, Costello quickly switched the cards so that Williams would be seated next to him.

As he and Williams chatted, Costello made a pitch to an anchor he greatly admired. Hoping to join NBC News, he asked Williams, “What does it take to get on your radar screen?”

And then to Costello’s delight, Williams retorted: “You just made it.”