Fox Sports has acquired the independent sports blog network Yardbarker, the companies announced today.
Yardbarker CEO Pete Vlastelica explained the decision to sell on the company blog:
The decision to sell came down to this: we saw a huge opportunity to accelerate the growth of the Yardbarker brand and to expand the influence of the sports blogosphere, and we’re convinced that FOX Sports is the best partner to help make those things happen. FOX understands that the publishers in our network are doing important work to transform this business, and through this acquisition they’re committing to lead in the development of the sports blogosphere from here on.
Advertisement
Vlastelica says that Yardbarker will remain a standalone operation based out of San Francisco. The only difference ios that it now has the leverage, access and ad sales prowess of Fox Sports.