Fox News’ New Primetime Lineup Day One Ratings

By Alex Weprin 

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Fox News Channel’s primetime lineup debuted last night. The channel’s one new primetime program, “The Kelly File,” debuted to 2.07 million total viewers and 289,000 viewers in the adults 25-54 demo.

That placed the program second in the demo behind MSNBC’s “Rachel Maddow Show,” which averaged 299,000 demo viewers and 997,000 total viewers. CNN’s Piers Morgan averaged 530,000 total viewers and 145,000 demo viewers.

In fact, MSNBC also topped FNC in the demo at 7 PM and tied FNC in the demo at 10 PM, with 8 PM stalwart “The O’Reilly Factor” remaining the most-watched cable news program in both total and demo viewers.

At 7 PM, “On the Record with Greta Van Susteren” averaged 1.93 million total viewers and 359,000 demo viewers in her new timeslot. On MSNBC “Hardball” with Chris Matthews averaged 1.20 million total viewers and 377,000 demo viewers. CNN’s “Erin Burnett Outfront” averaged 505,000 total viewers and 140,000 demo viewers.

At 8 PM, “The O’Reilly Factor” averaged 2.59 million total viewers and 415,000 demo viewers. “All in with Chris Hayes” averaged 920,000 total viewers and 329,000 demo viewers, and “AC360” averaged 637,000 total and 163,000 demo viewers.

At 10 PM, “Hannity” averaged 1.52 million total viewers and 251,000 demo viewers in his new timeslot, “The Last Word with Lawrence O’Donnell” averaged 923,000 total and 251,000 demo viewers and “AC260 Later” averaged 392,000 total and 128,000 demo viewers.

Compared to Q3 2013, all three channels saw significant double-digit ratings gains, likely driven by coverage of the government shutdown.