Barry Ritholtz blogs about the potential demographics of the Fox Business Channel:
| “The business channel could be seen as an attempt to go upmarket. CNBC’s viewership is high net worth, extremely coveted by advertisers. Will Fox be able to improve their demos and capture advertisers like Lexus and Mercedes? The answer may very likely depend on how similar or different Fox Business Channel will be to Fox News. I wonder if it will be a real business channel — I picture it as Bloomberg with attitude. Or, will FBC be like the Fox Saturday Business block, essentially politics wearing a business suit and tie? |
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