Wireless Week reports: “Fox News has inked a deal with mobile advertising technology firm Third Screen Media to power the advertisements across its mobile property, replacing Fox’s previously hard-coded advertisements.”
“Through the deal, Third Screen will begin selling ad inventory on Fox News’ newly launched mobile Web site, Foxnews.mobi, and will also supply the site with access to MADX, the company’s proprietary ad delivery and management technology,” MediaWeek adds.
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