This year’s February sweep again went to NBC’s Today show, winning in total viewers and the A25-54 demo.
This was Today’s best February sweep in four years. Today was also the only morning news program to increase in Total Viewers year-to-year, while all three networks declined in the A25-54 demo year-to-year.
• Total viewers:
NBC — 6,100,000 / ABC — 5,000,000 / CBS — 2,900,000
Advertisement
• A25-54 demo:
NBC — 2,400,000 / ABC — 1,800,000 / CBS — 1,200,000
• Households:
NBC — 4.6/15 / ABC — 3.8/13 / CBS — 2.4/8