February ’10 Ratings: CNN’s Primetime Shows Hit Big Lows

By kevin 

CNN’s saw its worst primetime averages in a year as its primetime programs hit ratings lows.

Total day (Mon-Sun): 469k total viewers / 134k A25-54
Prime (Mon-Sun): 534k total viewers / 147k A25-54

In February’s total day and primetime demo, CNN finished in fifth place for the first time ever, behind FNC, MSNBC, HLN, and CNBC. (Note: Includes Olympic coverage.)

“Campbell Brown” and “AC360” saw their lowest total viewers since their launch, and “Larry King Live” saw its lowest in at least 13 years. In the demo, it was Cooper’s lowest rated month ever and it was the second lowest rated months for King and Brown. CNN’s primetime was down -54% in total viewers (-57% demo) from last year. The biggest decrease of any network.

Competitively, CNN topped MSNBC in total day and daytime hours, but CNN was also down in total day compared to last year (-35% in total viewers and -40% in the demo).

In its first full-month since launching, “Rick’s List” averaged 560k total viewers and 111k in the demo, which is down -43% and -52% respectively in the time slot from last year.

CNN’s press release after the jump.


CNN TOP RATED DURING CHILE BREAKING NEWS

CNN TOPS MSNBC DURING THE DAY AND IN TOTAL DAY IN FEBRUARY (EXCLUDING OLYMPICS)

CNN Digital No. 1 in Current Events & Global News with 40.6 Million Unique Users

CNN

On Saturday, February 27, the day of the 8.8 magnitude earthquake in Chile:

CNN was the #1 cable news network in total day among both total viewers (1.453 million) and adults 25-54 (550k). FNC followed with 1.366m/422k and MSNBC had 571k/242k respectively.
CNN was the #1 cable news network in primetime on Saturday among adults 25-54 with 315k, FNC had 308k and MSNBC posted 245k.

For the month of February, excluding MSNBC’s Olympic coverage, CNN topped MSNBC in during the daytime (M-F/9 am until 5pm) and in total day (6 am–6 am) in both total viewers and in the key demo adults 25-54. In head-to-head comparisons with MSNBC’s daytime non-opinion news programming, CNN averaged 554k vs. 286k in total viewers (+94% advantage) and 125k vs. 63k in adults 25-54 (+98%) — with MSNBC placing either fourth or fifth throughout the day. At 5 pm and at 6 pm both Hardball and The Ed Show placed third behind FNC and CNN’s Situation Room with Wolf Blitzer and at 7 pm, Hardball was fourth, trailing behind FNC, HLN and CNN among adults 25-54.

In the morning (6-9 am), HLN and CNN’s American Morning outperformed MSNBC’s Morning Joe among adults 25-54 with HLN averaging 206k, CNN posting 122k, and Morning Joe trailing with 106k. In primetime, CNN is the only cable news network that provides non-partisan programming representing all points of view.

In February, CNN reached 100.9 million viewers, FNC had 91 million, HLN posted 85.5 million and MSNBC (excluding Olympics) had 80 million.

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