HuffPost‘s Rachel Sklar writes about a new ad for Fox Business Network that was seen running on MSNBC in New York City:
“…here’s FNC handing over good money to their arch-competitor — home of Keith Olbermann, for God’s sake! The dude who once held Bill O’Reilly‘s face on a popsicle stick and did a heil!
Turns out the FBN ads are running on local cable systems, which is actually pretty common. A TVNewser insider tells me, “It’s called a local avail, which means time bought on local cable systems, not on the network itself.”
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But the ad placement can be a competitive nudge and have the added effect of extra publicity.