FBN & CNBC: War. Really, War?

From this week’s BusinessWeek story on the “Countdown to War.”

Murdoch and Ailes are starting out with one big disadvantage, though. Initially, FBN will be seen in just over 30 million homes — about one-third of CNBC’s reach and less even than Bloomberg TV’s. And will those viewers want what FBN is offering? Murdoch has said the new channel will be for “Main Street,” distinguishing it from what he calls CNBC’s Wall Street focus. But Fox’s populist programming may not go over so well with business executives.

And a Fox Biz insider/TVNewser reader corrects the author of the article: “we’re on the 12th floor, not the 8th floor.”