Evening Newscasts Are In A Demo Duel

By Brian 

> Update: 2:11pm: “The most remarkable thing in the evening news numbers is how CBS has replaced ABC in the order of things,” an e-mailer says. “Go back several months in the data you have posted and you will see that the weekly demo flip-flop used to between NBC and ABC…”

With Katie Couric at the helm for CBS, the three evening newscasts are fighting for 25-54 demographic supremacy. On Monday, NBC was #1, ABC was #2, and CBS was #3. On Tuesday, CBS was #1, NBC was #2, and ABC was #3.

And according to Nielsen’s fast nationals, Wednesday was a repeat of Tuesday, with CBS taking first place.

But NBC has a clear lead among total viewers. Here are the numbers for Sept. 20:

Total viewers: NBC: 8,240,000 / CBS: 7,500,000 / ABC: 7,470,000

25-54 rating: NBC: 2.1 / CBS: 2.2 / ABC: 1.9

25-54 demo: NBC: 2,630,000 / CBS: 2,640,000 / ABC: 2,340,000