Last week’s most-reported news story, the massacre at Ft. Hood, sent viewers to the three evening newscasts for information.
NBC Nightly News saw a nearly 1M Total Viewer increase in their average from the week prior. (After the jump, an internal email sent by Nightly EP Bob Epstein.) ABC World News saw an increase of more than 400K, and CBS Evening News was up more than 300K.
• Total Viewers: NBC: 9,470,000 / ABC: 8,380,000 / CBS: 6,200,000
• A25-54 viewers: NBC: 2,920,000 / ABC: 2,320,000 / CBS: 1,870,000
From: Epstein, Bob (NBC Universal)
Sent: Tuesday, November 10, 2009 2:44 PM
From coverage of the election to the tragedy at Fort Hood, viewers once again turned to us for the best coverage of our nation and the world.
Following Brian’s remarkable reporting trip to Afghanistan, everyone at Nightly and throughout the organization turned in another week of outstanding performance.
Thanks to everyone.
Bob