The 2016 primary season has finally given a boost to the evening newscasts. After several weeks of year-over-year viewership declines, all three newscasts saw growth last week vs. the same week last year.
NBC Nightly News with Lester Holt, No. 1 in total viewers and the A25-54 demo, was up +8 percent in both. ABC’s World News Tonight with David Muir was up +7 percent in viewers but down -4 percent in the demo. The CBS Evening News with Scott Pelley was up +8 percent in viewers and up +10 percent in the demo.
The growth comes just as most of the U.S. enters Daylight Saving Time, when evening news viewership typically drops.
Numbers for the week of March 7, 2016:
|• Total Viewers:||8,742,000||8,665,000||7,427,000|