Erin Burnett, CNBC’s “Secret Weapon”

By Brian 

CNBC anchor Erin Burnett is a “secret weapon” in the coming war against Fox Business Channel, B&C says in a Fifth Estater profile.

Since making her debut on Squawk on the Street “during its relaunch in December 2005, the program is up 142% over first quarter 2006 in adults 25-54;” and her 2pm hour of Street Signs “is up 57% in the demo.”

Burnett says: “I try to get to the gym a few days a week, but I end up finding story ideas most of the time, instead. I think there is a business angle to everything.” More…