“Dugan Goes Digital for CNN”

By Brian 

…That’s the Multichannel headline. “Joe Dugan, VP and sales manager, CNN Ad Sales, has been tapped to ramp up the company’s online ad business,” Broadcasting & Cable reports. “Dugan has been named to the newly created post of senior VP, CNN Digital Ad sales.”

More: “Dugan says that one of his charter’s will be to convert broad interest in the Internet into a sales pitch that conveys to agencies and clients the Web’s power–and CNN.com’s strength in particular–as an alternative ad medium. It will also be to integrate the Web and other broadband products into multimarketing ad presentations.”

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