“dLifeTV Enjoying Setup With CNBC”

By Brian 

Name that show:

“It is one of the higher-rated shows on CNBC on Sunday nights, according to the show’s producer. It carries the CNBC video bug in the bottom corner of the screen. But it is not a CNBC show, and CNBC is not responsible for its content.”

It’s dLifeTV, a weekend “time buy” on the business net for persons with diabetes, and it’s basically an informercial. Television Week examines when/how/why the program appears on CNBC. (Former MSNBC prez Erik Sorenson is the EP…)

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