Dateline Wins Friday and Saturday Nights

By Chris Ariens 

Dateline continues to be a staple of the NBC prime time schedule. And with broadcast entertainment shows airing reruns, the NBC News magazine is drawing viewers on these summer nights.

Saturday’s Dateline NBC, which was a two-hour episode, was the No. 1 show of the night across the board among the big four networks. The episode averaged 3.5 million total viewers, a 0.8 in the A25-54 news demo and a 0.6 in the coveted A18-49 prime time demo.

The episode, which was a repeat of a Josh Mankiewicz report called The Promise was Dateline’s strongest Saturday result in all measurements since April 8.


Friday’s Dateline, which was the Keith Morrison report The Knock on the Door was also the No. 1 show of the night in the younger demos, and No. 2 overall (behind a re-air of CBS’s Blue Bloods) in total viewers. The one-hour episode airing at 10 p.m. ET/9 p.m. CT averaged 5.1 million viewers, a 1.3 in A25-54 and a 0.9 in A18-49.

It was Datline’s most-watched episode since May 19.