Dan Rather To “Play A Role” At AOL?

AOL “is in negotiations with representatives for veteran CBS anchor Dan Rather to play a role in original programming for its online video offerings,” sources tell the Hollywood Reporter. No comment from Rather. “It isn’t clear what Rather would do at AOL, though discussions between Rather and AOL have been held in recent weeks.”

Andrew Wallenstein and Paul J. Gough write: “The prospect of a TV news icon transitioning from broadcast to broadband would mark a milestone for new media, which is beginning to rival mainstream television for eyeballs and advertisers…”