Coop On Blogs, Billboards, Mags, TV…

By Brian 

The Lost Remote newsletter brings you the the best in streaming news, from staffing changes to premiere dates to trailers—to the latest platform moves. Sign up today.

CNN “has blitzed the media with ads promoting Anderson Cooper 360, plastering the anchor on blogs, billboards and print media from New York to Los Angeles,” B&C’s Anne Becker writes. “The campaign, which includes TV spots on CNN and other cable networks, aims to portray Cooper as a roving anchor emotionally connected to his subjects. The print ads feature five different shots of Cooper, most of them showing him with a furrowed brow, taken while he was in the field reporting on major stories from the past year.” The campaign is expected to continue “indefinitely.” Also:

> “CNN estimates the campaign to be worth ‘a few million dollars,’ including the value of ad time on its own network…”

> “The Cooper campaign is the first time CNN has ever heavily advertised on blogs.”

Advertisement
Advertisement