Comcast Uses ‘Vast Network’ to Press for Time Warner Deal

By Mark Joyella 

The New York Times reports Comcast “has enlisted a vast network of allies” in its effort to convince federal regulators to approve the company’s $45 billion acquisition of Time Warner Cable–a “blitz” of letters and documents sent to Washington from community groups around the country that all have received financial support from Comcast.

And yet, The Times cites “growing chatter in Washington” that despite Comcast’s reputation for wielding intense power in lobbying, the company’s efforts with Time Warner are not proving as easy a sell as they were in 2010 with the NBCUniversal acquisition:

“Comcast obviously has a very strong organizational capacity to message,” said Juleanna Glover, a corporate consultant and former lobbyist. “But they have had an extremely hard time coming up with a simple, clean message that advocates of the deal can understand and carry forth.”