“The 2006 EMS (European Media & Marketing) Survey is the fifth independent industry survey this year to confirm CNN International as the leading international news channel,” CNN announced today.
“Additionally, CNN is the market leader in serving the audience’s changing consumption habits through both traditional and new media, leading all channels in combined television and online reach with a monthly reach of 37.9% and performing even more strongly among the more upscale EMS Select audience, with CNN recording a monthly reach of 49.9%.” Brand Republic has more, or click continued to read the results…
“The latest findings, conducted by Interview, reveal that CNN retains its leadership position in both EMS and EMS Select on a daily, weekly and monthly basis. CNN’s reach is respectively 5.2%, 19.2% and 35.2% (Euronews 4.9%, 17.9%, 30.0%, BBC World 2.7%, 11.9%, 24.4%.) in EMS and 6.9%, 25.3%, and 46.7& in EMS Select (Euronews 5.5%, 19.6%, 33.5%, BBC World 3.8%, 16.2%, 33.5%.)”