CNN Finding A New Polling Partner

In response to this morning’s post about CNN’s use of Opinion Research Corporation for polling, a network spokesperson said CNN has not formed a partnership with ORC.

“CNN is currently in discussion with several prominent polling organizations to arrange long-term partnerships,” the spokesperson said. “It will take several weeks at a minimum to completely examine each potential partner. In the interim, CNN plans to form temporary strategic alliances with one or more polling firms who will perform the duties CNN may require on an on-going ad hoc basis.

One of those firms is Opinion Research Corporation (ORC) of Princeton, N.J. The poll that ORC conducted for CNN released today and the polls released last week were the outgrowth of a temporary alliance, not an indication that CNN has established a permanent partnership with ORC.”