Last week the news networks did blockbuster ratings. How big? Well there are a few ways to break it down.
During the four days of the Republican National Convention, CNN had the most viewership reach overall for total day (6am-6am).
- Total Day Live +Same Day viewing, July 18-21:
CNN: 44,754,000
Fox News: 41,519,000
MSNBC: 28,943,000
Meanwhile, Fox News Channel was the most-watched cable channel in prime time for the full 7-day week in both total viewers and in the A25-54 demo. The channel was also number one in total day viewing among total viewers and No. 2 in the A25-54 demo.
FNC was not only the most-watched for the full week, it saw the biggest lift in the younger demo, compared to the year-to-date average. CNN saw the biggest lift among total viewers, year-to-date.
- Total Day average, July 17-23 | Total Viewers / A25-54 demo
Fox News: 1.997 million / 425,000 | +57% / +72%
CNN: 1.180 million / 352,000 | +72% / +71%
MSNBC: 820,000 / 207,000 | +60% / +57%
- Prime time average, July 17-23 | Total Viewers / A25-54 demo
Fox News: 4.212 million / 932,000 | 91% / 121%
CNN: 2.467 million / 764,000 | 112% / 102%
MSNBC: 1.455 million / 384,000 | 64% / 73%