Snapchat… it’s not just for kids anymore.
As networks attempt to reach a younger audience, CNN and Fusion have launched a new section of Snapchat that will allow users to access news articles, photos and video. Snapchat Discover will release a new edition of each network’s platform-specific content every 24 hours, with at least five new stories.
Each story will be headlined by a ten-second video or animated teaser. Readers will then have the option to swipe up for more in-depth reporting or swipe left to the next story.
Sick of accidentally reading the same news twice? Snapchat Discover has you covered. When a user completes an edition, channel colors invert. The logo will return to full color when new content becomes available.