CNBC “Squawk Box” anchor Joe Kernen talks to Cincinnati.com about the network’s “Rise Above” campaign, and about the challenges of hosting a live TV show every morning.
It’s very difficult sometimes for people who are coming on to relax as we’re counting down to being live. And I realized this can be hard for them. So I think it helps to be somewhat disarming and to be conversational. It elicits more information if people are relaxed. As far as the gags and the humor, we’re talking about business news, and it is a little bit dry and there are some people who tune in just for the information, but there are other people who feel like we’re almost family. When people decide to spend the morning with us it’s important that they feel a connection.