CNBC/FT Content Deal Coming?

By Brian 

As noted yesterday, GE and Pearson are considering potential partnerships between CNBC and the Financial Times.

“Sources say this could take the form of a Financial Times content deal for CNBC’s international channels and Web site, along the lines of what it has with the Wall Street Journal in the United States. Or, in the event of a negotiated divorce from a Murdoch-controlled Journal, an even more wide-ranging agreement,” Phil Rosenthal reports.

“Even if Murdoch doesn’t get Dow Jones, the idea of CNBC and the Financial Times sharing at least some resources frankly makes tremendous sense for both media outlets…”

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