CNBC Solidifies DC and San Francisco Bureaus For 2017

By A.J. Katz 

CNBC is making a greater investment in both politics and Silicon Valley next year. With that in mind, the network announced three staffing changes to help bolster its Washington and San Francisco bureaus. Nik Deogun, svp and editor in chief of CNBC Business News, and Jay Yarow, svp and executive editor of CNBC Digital announced the staffing changes in an internal memo to staff.

Mary Catherine Wellons will join CNBC’s DC bureau next year as Deputy Bureau Chief, reporting to CNBC Washington Bureau Chief Matt Cuddy. In her new role, Wellons will spearhead the network’s TV and digital efforts, with the new administration taking over in January. Wellons moves to DC after launching the San Francisco bureau, CNBC @1Market, the center of the network’s tech coverage. Wellons graduated from University of Virginia and holds a B.A. in Political and Social Thought.

Sally Shin will swap coasts and replace Wellons as San Francisco Bureau Chief, reporting to Lacy O’Toole, CNBC’s Director of News Coverage. Shin, who helped launch Squawk Alley, will now lead the network’s coverage of Silicon Valley. She received an Executive MBA from Columbia Business School and holds bachelor’s degrees in Journalism and Economics from NYU.


In addition, Matt Rosoff will join CNBC in the newly-created position of editorial director for CNBC Digital. The Bay Area-based Rosoff will lead digital’s tech coverage and report to Jay Yarow. Rosoff comes to CNBC from Business Insider where he was executive and West Coast bureau chief overseeing tech coverage for the site, which he joined in 2010.

Previously, Rosoff has been an editorial director at IDG Enterprise and an analyst at Directions on Microsoft, and blogged about music tech for CBS Interactive.  From 1995 to 2000, Rosoff was a founding editor at

These changes will take effect in early January.