CNBC announced this morning that they have entered into an agreement with The New York Times.
As part of the deal, CNBC will provide content and multimedia features from CNBC.com to NYTimes.com and The New York Times will provide print and online coverage from the newspaper and its Web site to CNBC.com.
CNBC president Mark Hoffman says the agreement “brings together two leading news organizations offering more original content and coverage to our audience.”
In his story on the deal The NYTimes’ Richard Perez-Pena writes about the emerging business news threat from News Corp. and its purchase of current CNBC partner The Wall Street Journal as well as its new business channel.
Brian Steel, CNBC’s VP for PR, tells The Times the threat posed by News Corp. did not enter into today’s announced deal.
Click continued to read the memo Hoffman sent to his staff…
Subject: Message from Mark Hoffman
I’m sure many of you saw the news this morning on “Worldwide Exchange” and “Squawk Box” and published this morning in the New York Times of an exciting digital news sharing agreement between CNBC.com and NYTimes.com. This agreement represents the first time CNBC has collaborated with the New York Times.
We’ll provide content and multimedia features from CNBC.com to NYTimes.com and the New York Times will supply print and online coverage from the newspaper and its web site to CNBC.com.
This agreement brings together two leading news organizations offering more original content and coverage to our audience. Below is the News Release that will go out shortly.
Thanks to everyone involved for all their hard work in making this agreement possible.