CNBC & FBN: The First Month

By Chris Ariens 

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We won’t get official, reportable ratings for Fox Business Network for another few months, but we do have a sense of how CNBC fared during FBN’s first month. A volatile month for the markets has helped business day programming (5amET-7pmET) on CNBC.

CNBC 10/16 – 11/15, 2006 10/15 – 11/14, 2007 Growth
Biz Day – A25-54 67,000 81,000 +21%
Biz Day – Total Viewers 214,000 283,000 +32%
Total Day – A25-54 72,000 76,000 +6%
Total Day – Total Viewers 194,000 234,000 +21%

Source: Nielsen (Live +SD)

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