CNBC Announces Expanded 2018 Prime Time Lineup

By A.J. Katz 

CNBC announced the remainder of its 2018 prime time programming lineup at TCA winter press tour in Los Angeles today, one that includes three new entertainment originals, and the return of American Greed (Season 2) in late-February, Secret Lives of the Super Rich (Season 7), Jay Leno‘s Garage (Season 4) in the spring.

One of the new CNBC originals is BYOB: Be Your Own Boss, starring Dennis Mulgannon, a self-made million and entrepreneur helps people escape the rat race and become their own boss in a week, by buying the existing small business of their dreams. It debuts in late-February.

There’s Staten Island Hustle, which will premiere in the spring. It follows a group of friends and businessmen from the New York City borough who are serial investors. Without college degrees, these guys “prove that grit, ingenuity, and street smarts may be the real key to success.”

Lastly, there’s Deadly Rich, which debuts this summer, and “takes viewers inside murder cases, navigating every evil twist and salacious turn to reveal the secrets and lies of the moneyed class…”

“It’s an exciting time for CNBC as we build our prime time brand, grow our audience and draw in an even younger crowd,” said CNBC prime time alternative programming Jim Ackerman said in a statement. “The world of business will always be a great backdrop for storytelling and we’re committed to serving up more titles and characters that capture the entrepreneurial spirit in all of us.”

CNBC continues to target the younger TV news viewer, particularly in prime time, and refers to itself as a cable entertainment network in the daypart.

Sort of a curious line considering the network is technically a business news network. Business by day, entertainment by night.

Anyways, here’s what CNBC has in development:

“Aaron Kirman Project” (wt)
Superstar real estate agent Aaron Kirman and his team help homeowners sell properties that have been languishing on the market. Produced by Authentic Entertainment with Lauren Lexton as executive producer.
“Cash Pad” (wt)
Investor Andrew Keene searches for unique real estate around the country and partners with property owners to transform properties with unrealized potential into profitable vacation-rental hot spots. Produced by Electus with Chris Grant, Drew Buckley, Tim Puntillo and Craig Plestis as executive producers.
“Billions By Design” (wt)
In each episode, author Jason Torchinsky goes deep to tell the surprising stories behind barrier-breaking industrial design throughout history – and the economic effects these revolutionary ideas brought to bear. Produced by Sharp Entertainment with Matt Sharp as executive producer.
“American Hustler” (wt)
From executive producer Ice T, “American Hustler” features custom jewelry-maker to the stars Ben Baller who helps a fledgling entrepreneur get a business off the ground using his five simple keys to success – “ditch, grind, hustle, climb, respect.” Produced by Renegade 83 Entertainment with David Garfinkle, Jay Renfroe, Ice T as executive producers.
“Million Dollar Judgement” (wt)
The most outrageous and unpredictable civil cases where audacious amounts of money hang in the balance, as told by the real participants on the front lines and featuring recreations taken from the actual trial transcripts. Produced by Sirens Media and EGTV.
“Sex & Business” (wt)
This series explores the business of sex – from the multi-billion dollar sex toy industry to strip club empires to burgeoning interactive technologies. Produced by Intellectual Property Corporation with Eli Holzman, Aaron Saidman and Domini Hofmann as executive producers.
“Teen Entrepreneur” (wt)
Entrepreneurial teens are put to the ultimate test when they try to convince their parents to invest in their risky startup, often in lieu of funding their college education. Produced by 11th Street Productions with Morgan J. Freeman and Dia Sokol Savage as executive producers.