…That’s what new president Mark Hoffman says in the New York Times today. “There will be something different on the air,” he says. “But I don’t know what it is yet. I’m looking at everything.” CNBC insiders: What could Hoffman be looking at? Send suggestions via the anonymous tip box…
> Also: “At WVIT, Mr. Hoffman raised ratings without lowering standards, said Joanne Nesti, a news anchor there, and he often had an instinct for what people would find entertaining…”He always wanted to go upscale with the news coverage,” said Steve Smith, vice president for advertising sales at WVIT.”
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