C-SPAN, like all other major TV news outlets, is focusing more resources on its digital operations. Hence today’s announcement that C-SPAN has hired Pew Research Center executive Michael Piccorossi as its first-ever chief digital officer.
In this brand new role, Piccorossi will help guide C-SPAN’s digital strategy, while working with multiple departments to produce digital products designed to improve the C-SPAN user experience, analytics, and results.
Piccorossi joins C-SPAN from Pew, where he’s been for more than 12 years and most recently served as the managing director of digital product and strategy. He previously spent many years at US News working as the director of online operations.
“Michael not only has the ideal background and experience to guide our digital strategy, but he comes to us as longtime C-SPAN viewer,” said C-SPAN co-CEO Susan Swain. “This will be enormously helpful as he works across the company to help improve our accomplishments to date and to further develop C-SPAN’s digital presence.”
Piccorossi will start at C-SPAN on Aug. 22.