Bloomberg TV chief Andrew Morse is interviewed by Ad Week, and he goes into some detail about where he sees the channel fitting into the competitive landscape. He also addresses Bloomberg’s FCC complaints regarding “neighborhooding,” or putting the network in the same channel neighborhoods as its competition:
Do you see yourself competing with or trying to be like a CNBC or a Fox Business, or something else?
The competitive landscape is more than just CNBC and Fox. Our goal is to be the most influential business and financial news organization on the planet. We want to be competitive in this space not just on linear television by the way, but across the media spectrum.Advertisement
Let’s talk about neighborhooding. Are you targeting the New York market specifically? Are you looking to buy your way in?
The goal is to get Bloomberg TV in front of as many eyeballs as possible—not just as a linear cable network, but as a multi-platform network. We want to be aggressive in mobile, we want to be aggressive on the Web, we want to be aggressive on TV, we want to be aggressive on cable. That’s what you saw at the debate. People showed up to watch us across a variety of platforms and that to me is as exciting as anything else.