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Starting this week, Bloomberg TV will be the primary content provider for RBC TV, the only 24-hour financial news channel in Russia. Content for RBC TV was previously provided by CNBC, who signed a similar agreement with the Russian channel when it launched in 2003.
Bloomberg will provide original content from their global studios that will be translated into Russian for air on RBC. The Russian news channel also has a similar agreement with CNN for general news.
“In partnering with Bloomberg TV, we will provide our viewers with access to the most up-to-date and comprehensive financial information and news in the world’s largest markets,” RBC CEO German Kaplun said in a statement. Bloomberg has studios in New York, London and Hong Kong.
Read the full press release from Bloomberg after the jump.RELEASE:
Bloomberg Television announces content partnership with leading Russian business channel RBC TV
New York, London and Moscow, August 2, 2011 – RBC OJSC (MICEX, RTS: RBCM) and Bloomberg Television (Bloomberg TV) today announced that beginning August 2nd, Bloomberg TV will serve as the primary provider of business and financial news video and television content on foreign markets for RBC TV, the largest dedicated 24-hour Russian business and financial news channel. RBC TV broadcasts in the Russian language to more than 90 million people across Russia and neighboring countries.
“We’re pleased to offer a daily selection of original Bloomberg TV videos, interviews and reports to RBC TV viewers,” said Malcolm Fried, Managing Editor for Bloomberg Television in Europe, the Middle East and Africa. “As business leaders around the world have come to rely on Bloomberg TV for trusted, accurate and up-to-date business news, Russian-language viewers can now benefit from our award-winning interviews and reporting.”
“As the leading business mass media in Russia, RBC TV is constantly expanding its audience base which consists of decision-makers in the Russian economy that need broad-based and professional coverage of the latest trends and developments in foreign markets. In partnering with Bloomberg TV, we will provide our viewers with access to the most up-to-date and comprehensive financial information and news in the world’s largest markets,” said RBC CEO, German Kaplun.”
As part of the agreement, Bloomberg Television, which provides continuous coverage of the companies, people and ideas that move markets, will provide original interviews, news reporting and other programming that will be translated into Russian on a daily basis for RBC TV’s use. With studios in New York, London and Hong Kong, Bloomberg TV draws upon the resources of over 2,300 media professionals in more than 146 bureaus in 72 countries to offer comprehensive coverage of business, economic and political news.