Kia Motors rolled out a new 30-second television spot on Friday using footage from Blake Griffin’s dunk in the 2011 Sprite Slam Dunk Contest.
“Blake Griffin’s incredible feat during NBA All-Star 2011 was anything but average and we are proud the all-new Kia Optima played a role in his Sprite Slam Dunk championship,” said Michael Sprague, vice president, marketing & communications, KMA. “Kia Motors is the Official Automotive Partner of the NBA and we are tremendous fans of the game of basketball. This new spot underscores the fact that the Optima is not your average midsize sedan and allows us to share the excitement of Griffin’s historic feat with our fellow fans.”
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