“Best Evening Newscast In America”

Shep Smith — “with his jocular asides and rapid-fire delivery — is increasingly being spotlighted as the face” of Fox News, the Los Angeles Times says.

More: “After a year in which he ducked missile fire in Israel and drew plaudits for his reports on the slow rescue efforts after Hurricane Katrina, Smith is being promoted in a new marketing campaign that touts the ‘Fox Report’ as ‘The Best Evening Newscast in America.'”

Roger Ailes says: “I’m working on preparing the network for the next 10 years, and he’s a mainstay. His future is really unlimited…”