BBC Global News is the latest news outlet taking a deep dive into the Facebook Watch space.
The global news behemoth announced this morning that it’s partnering with Facebook to launch Cut Through the Noise, a new weekly news show on Facebook Watch meant for American audiences. The show is set to launch later this year in the U.S.
Cut Through the Noise will be the first funded news show for Facebook Watch from a non-U.S. publisher following its launch, and is a part of an initiative announced by Facebook earlier this year to test a destination for quality and timely news content on the platform.
Former NBC News and CNN anchor Campbell Brown is head of Facebook’s Global News Partnerships team.
Presented from BBC News’ Washington DC bureau or from the field, Cut Through the Noise will be a weekly show that will tackle a different topic each week, and will tap into the BBC’s global network of journalists to offer expertise from around the world on a broad range of issues that matter to American audiences.
“We’re excited to be working with Facebook on this show,” BBC Global News CEO Jim Egan said in a statement. “Social media is an important source of news and information for many Americans, so we are always looking for new ways of bringing our audiences high quality, non-partisan news coverage they can trust from around the world.”
BBC News will join TV news powerhouses like CNN, Fox News and Univision with news programming on Facebook Watch. CNN has launched a new daily global brief on the world called Anderson Cooper Full Circle. That show airs weekday evenings at 6:25 p.m. ET. Fox News is producing Fox News Update, hosted by Shepard Smith. Univision’s Jorge Ramos hosts Real America. ABC News is launching a show on the platform as well.
This year, BBC World News was named the United States’ most trusted TV news brand in a consumer study; it is nominated for four News and Documentary Emmy Awards; and its reporting on the Rohingya refugee crisis earned a Peabody Award.
Cut Through the Noise can be found by U.S. audiences in the recently launched section in Facebook Watch dedicated to news, – a place on Facebook where people can find, follow and interact with timely news videos from quality news publishers. Its first round of programming was announced in June. International audiences will also be able to watch Cut Through the Noise on the Facebook Watch platform, by following the BBC News page and adding it to their Watchlist.