Basic Cable Ranker: Week of November 13

By A.J. Katz 

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Fox News’s streak as basic cable’s most-watched network in total day has now reached double digits.

Per Nielsen, Fox News is No. 1 in total day for the 10th consecutive week. The network remains No. 2 in total prime time viewers, behind ESPN, which continues to win thanks to Monday Night Football.

Additionally, last week, Hannity claimed 3 of the top 10 telecasts in all of cable in total viewers. Overall, FNC programs made up 8 of the 30 most-watched programs in all of basic cable, including various presentations of Tucker Carlson Tonight and Hannity.

Hannity had the No. 1 cable news show of the week in total viewers, while Rachel Maddow finished at the top of the cable news heap among adults 25-54.

In the 10 p.m. hour, Laura Ingraham defeated Lawrence O’Donnell in total viewers, and by +1,200 adults 25-54.

In addition to defeating CNN and MSNBC in total viewers, Fox News managed to beat its rivals in the advertiser-friendly A25-54 demographic.

Below is a look at the top 10 basic cable networks for the week of Nov. 13, both in prime time and in total day audience.

Top 10 – Prime Time (total viewers)

  1. ESPN (2,774,000)
  2. Fox News (2,319,000)
  3. Hallmark Channel (2,173,000)
  4. MSNBC (1,746,000)
  5. USA (1,327,000)
  6. TBS (1,215,000)
  7. History (1,147,000)
  8. Discovery (1,106,000)
  9. HGTV (1,105,000)
  10. AMC (1,053,000)

Top 10 – Total Day (total viewers)

  1. Fox News (1,418,000)
  2. Hallmark Channel (1,176,000)
  3. Nickelodeon (1,020,000)
  4. ESPN (997,000)
  5. MSNBC (969,000)
  6. Adult Swim (772,000)
  7. Investigation Discovery (716,000)
  8. CNN (679,000)
  9. HGTV (678,000)
  10. USA (661,000)

Hallmark Channel continues to deliver huge audiences thanks to its popular holiday movie slate. The network finished No.3  in total prime time viewers, and No. 2 in total day viewers this past week. Two of its holiday originals were among the top 5 basic cable telecasts of the week. Expect Hallmark to remain in the weekly cable top 5 through Christmas.

MSNBC continues to have a solid fall as well, notching a top 5 finish in prime time (N0. 4) as well as in total day (No. 5).

CNN is slipping in the prime time basic cable rankings (No. 16), but it’s maintaining solid top 10 status in total day viewing (No. 8).

CNBC vs. Fox Business

In business news, Fox Biz continues its winning streak over CNBC in total Business Day viewers (M-F, 9:30 a.m.) It has now won 24 consecutive weeks in the daypart. Additionally, Lou Dobbs Tonight was the most-watched business news show of the week, a title it has now held for 65 straight weeks.

CNBC, on the other hand, continues to out-perform FBN among younger news viewers, including adults 25-54. CNBC is also beating FBN in prime time.


Basic Cable Ranker: Week of Nov. 13 (Total Viewers)