Basic Cable Ranker: Week of Jan. 7

By A.J. Katz 

Each of the big three cable newsers were among the top 5 basic cable networks for the week of Jan. 7.

Per live-plus-same-day data from Nielsen, Fox News was the top basic cable network across the 24-hour day in total viewers, the No. 2 network across cable in prime time, and the No. 1 cable news network.

In total day, FNC garnered 1,387,000 total viewers and 269,000 in the 25-54 demo. In prime time, FNC averaged 2.5 million total viewers and 463,000 in the 25-54 demographic. FNC also claimed 8 of the top 25 telecasts overall in total viewers, including presentations of Hannity, Tucker Carlson Tonight, The Ingraham Angle and The Five. Additionally, Justice with Judge Jeanine was the most-watched program in cable news Saturday night with 1,760,000 total viewers, while Sunday Morning Futures with Maria Bartiromo was the No. 1 program in cable news on Sunday with 1,360,000 total viewers.

Compared to the same week a year ago, Fox News posted growth in prime time (+13 percent in total viewers / +8 percent in the prime time demo), but lost viewers across across the 24-hour day (-1 percent in total day viewers / -8 percent in the total day demo).

MSNBC ranked No. 3 in total prime time viewers, and No. 2 in total day viewers across basic cable this past week. The network’s 2.19 million viewer average in prime is +10 percent versus what averaged during the same week in 2018. Unfortunately for MSNBC, the network continues to lose traction among younger viewers. The network was -14 percent in the A25-54 demo, year-over-year.

CNN had a very solid week. The network posted year-over-year audience growth in all relevant categories, including total prime time viewers (+39 percent), the prime time demo (+22 percent), total day viewers (+19 percent) and the total day demo (+4 percent).

Cable News Ratings (Total Viewers)

  • FNC ranked No. 2 in prime time (2,502,000) and No.1 in total day (1,387,000)
  • MSNBC ranked No.3 in primetime (2,186,000) and No. 2 in total day (1,205,000)
  • CNN ranked No.4 in prime time (1,339,000) and No. 4 in total day (832,000)

Cable News Ratings (A25-54)

  • FNC – Prime time (463,000) and Total Day (269,000)
  • CNN – Prime time (403,000) and Total Day (239,000)
  • MSNBC – Prime time (377,000) and Total Day (205,000)

Basic Cable Top 10 (Prime Time)

  1. ESPN (4,275,000)
  2. Fox News (2,502,000)
  3. MSNBC (2,186,000)
  4. CNN (1,339,000)
  5. HGTV (1,330,000)
  6. Hallmark Channel (1,294,000)
  7. USA (1,188,000)
  8. History (1,108,000)
  9. TLC (1,052,000)
  10. Discovery (1,050,000)

Basic Cable Top 10 (Total Day – 6 a.m. –  6 a.m.)

  1. Fox News (1,387,000)
  2. MSNBC (1,205,000)
  3. ESPN (1,203,000)
  4. CNN (832,000)
  5. Nickelodeon (793,000)
  6. HGTV (755,000)
  7. Hallmark Channel (737,000)
  8. Investigation Discovery (731,000)
  9. USA (620,000)
  10. Food Network (605,000)

Business News Ratings (Jan. 7 through Jan. 11)

Business Day (9:30 a.m. – 5 p.m.)

  • FBN: 200,000 total viewers and 20,000 A25-54
  • CNBC: 198,000 total viewers and 34,000 A25-54

Market Hours (9:30 a.m. – 4 p.m.)

  • FBN: 201,000 total viewers and 20,000 A25-54
  • CNBC: 199,000 total viewers and 35,000 A25-54

Lastly, the three most-watched business news shows for the week were Lou Dobbs Tonight (349,000 viewers), Varney & Co. (247,000) and Trish Regan Prime Time (214,000).

 

Basic cable ranker: Week of Jan. 7 (Total Viewers)

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