August ’09 Ratings: MSNBC Down, But Maddow Up

By kevin 

Overall, MSNBC was down this August compared to last year when the presidential campaigns were heading into the political conventions. For total day, MSNBC saw a 21% decrease year-over-year in Total Viewers and 31% drop in A25-54 demo viewers. In primetime, MSNBC saw a small loss in in Total Viewers and a 14% decrease in demo viewers.

Though the numbers were down, MSNBC finished #2 in the A25-54 demo in primetime. MSNBC’s 8pmET show “Countdown” was down 5% year-over-year in the demo while the 9pmET show hosted by Rachel Maddow was up 61% in the demo and up 92% in Total Viewers (compared to Dan Abrams‘ show airing last August at 9pmET). Maddow also topped CNN’s Larry King in the A25-54 demo.

MSNBC’s press release after the jump…


MSNBC #1 News Network Among Younger Viewers, 18-34, in Primetime

Countdown with Keith Olbermann, The Rachel Maddow Show, Hardball with Chris Matthews Beat CNN in Demo

NEW YORK Sept. 1, 2009 – MSNBC beat CNN in primetime last month in the key Adults 25-54 demographic, according to data from Nielsen Media Research. MSNBC was also the #1 ranked news network among younger viewers, 18-34, in August. MSNBC’s “Countdown with Keith Olbermann,” “The Rachel Maddow Show” and “Hardball with Chris Matthews” all out-rated CNN among A25-54 in August. Following are MSNBC ratings highlights for August:

MSNBC out-rated CNN in August in A25-54 in primetime (M-Su, 8-11 p.m.) by 11 percent (276,000 vs. 248,000). MSNBC was also the #1 news network among younger viewers, Adults 18-34, in primetime, outdelivering CNN by 61 percent and FNC by 4 percent.

“Countdown with Keith Olbermann” continued its success, beating CNN’s “Campbell Brown” among Adults 25-54 by a huge 62 percent among A25-54 (345,000 vs. 213,000) and by 43 percent among total viewers (1,087,000 vs. 761,000). “Countdown” out-rated “Campbell Brown” among A18-34 by 114 percent last month (124,000 vs. 58,000).

“The Rachel Maddow Show” out-rated CNN’s “Larry King Live” among A25-54 in August (304,000 vs. 294,000). “TRMS” is the fastest growing cable news show at 9 p.m, up a huge 92 percent in total viewers versus August 2008 (996,000 vs. 519,000) and up 61 percent in A25-54 (304,000 vs. 188,000). “TRMS” also beat “Larry King” among younger viewers 18-34 in August by 29 percent (93,000 vs. 72,000).

“Hardball with Chris Matthews” at 7 p.m. beat CNN’s “Lou Dobbs Tonight” by 13 percent in A25-54 in August (198,000 vs. 175,000) and virtually tied CNN at 5 p.m. among A25-54 (148,000 vs. 149,000).

MSNBC beat CNN in weekend sales prime (7 p.m.-2 a.m.) by 32 percent among A25-54 (241,000 vs. 182,000). MSNBC was also the #1 cable news net in this time period among A18-34.