April #’s: Bad News In Early Prime For CNBC

By Brian 

On top of the Dow Jones/Murdoch thud being heard in Englewood Cliffs yesterday, April numbers also brought some bad news for CNBC. Three of the network’s early prime shows are down double digits over last April.

Mad Money was down 29 percent in the demo and 15 percent in total viewers; Fast Money was down 70 percent in the demo and 59 percent in viewership; and On the Money was down 53 percent in the demo.

Excluding Deal or No Deal and The Apprentice, CNBC is down significantly year-to-year in primetime — perhaps proving that off-network fare is what’s giving CNBC an overall boost, not their original programming. Without airings of those two shows, CNBC is down 21 percent in viewers and 33 percent in 25-54 for the month…