I’m a little late in getting to this, but Ad Age has a very interesting story about audience engagement to advertisers.
“How relevant a program is for its audience and where ads are inserted are likely to be much more important than whether a program was a Nielsen winner,” according to a new research study. It used recall as a way to determine whether an ad was noticed by the audience, and the results were interesting:
“News seems to trump entertainment shows, as ad recall on the Weather Channel’s PM Edition and Fox News’ Hannity & Colmes outscored USA Network’s highly rated Monk.” Here’s the full story; it’s complicated but important…
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